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ChatGPT virtual try-on and Favorites

News Oct 1, 2026

OpenAI is rolling out image-based clothing previews and saved product Favorites in ChatGPT, according to TechCrunch.

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ChatGPT virtual try-on and Favorites timeline

Visual shopping inside ChatGPT

TechCrunch reported on October 1 that OpenAI is rolling out a virtual try-on feature for clothes and accessories in ChatGPT, alongside a Favorites library for saving products. Users can upload a selfie or full-body photo and use a Try On button in shopping results to generate an image of how an item might look on them. They can also upload a product image, including a screenshot, and ask for a try-on preview. Favorites keeps selected products and the generated previews available for later reference.

Preview is not a fitting

The report says OpenAI uses its ChatGPT Images 2.5 model for these shopping features and describes the launch as global. A generated picture can help someone compare styles, but the reviewed source does not establish that it predicts garment sizing, fabric behavior or real-world fit. Nor does the announcement show how consistently the feature handles different bodies or products. The user supplies a personal photo for the preview; the available report does not establish new privacy or retention terms beyond the described saving of try-on images in the app’s library.