Giorgia Meloni EU voice trademark application Hype check
Meloni seeks EU trademark for her voice amid deepfake concerns
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Italy's prime minister has applied to register her voice as an EU trademark amid concern over AI-generated deepfakes; the application remains under examination.
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Reuters reported that Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to register her voice as a trademark. Her office confirmed the October 5 application. It is still being examined, and approval would not automatically stop AI-generated imitations of her voice.